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How Primal by Nature Crafts Luxury Mānuka Honey

How Primal by Nature Crafts Luxury Mānuka Honey

In a world that’s increasingly concerned with origin, purity and ethical sourcing, the concept of true luxury is being redefined. It’s no longer enough for products to be considered ‘rare’, they also must be authentic, transparent and crafted with uncompromising integrity. 

This philosophy is at the core of Primal by Nature. Our Mānuka honey is a precious product - cultivated in the remote wilderness of New Zealand and protected by a process so rigorous and controlled, it sets a global standard. 

We invite you behind the scenes of our operation, showcasing an extraordinary process that transcends traditional beekeeping and production. Here at Primal by Nature, we operate a fully vertically-integrated supply chain, which means we own and control every step of our honey’s journey - from the moment the bee visits the Mānuka tree, right through to the moment the jar sits on your table. 

This holistic ‘honey to jar’ approach is the key to crafting a luxury Mānuka honey that delivers on its promise of purity, authenticity and unmatched excellence. It’s how we preserve its delicate nature and ensure our customers receive the finest products available. 


The Art of Sourcing Mānuka Honey

The journey of luxury Mānuka honey begins where the world is at its purest - the remote, untouched landscapes of New Zealand. This is the birthplace of the native Mānuka tree, a small but mighty shrub whose blossoms provide the most sought-after honey. 

Primal by Nature’s beekeeper crew, supported by our parent company, Midlands, places hives in strategically chosen, pristine locations across the country. These sites are sometimes so remote that our beekeepers must access them by helicopter; they fly over rugged terrain to ensure the bees are surrounded only by the dense Mānuka trees - far from the influence of conventional agriculture or pollution. 

 

The Short, Sacred Season of Harvest

Mānuka honey is a rare commodity because its flowering season is fleeting - a narrow window of only a few weeks each year. This short, intensive period can be easily affected by weather, adding to the honey’s scarcity and preciousness. 

Our expert beekeepers will monitor the blossoms and weather patterns meticulously, ensuring the harvest occurs at the precise moment of peak nectar quality. 

Central to our sourcing is the unwavering dedication to the welfare of the honey bee. For us, ethical beekeeping isn’t a trend; it’s the cornerstone of our entire operation. Our expert beekeeping crew is continuously trained in the latest sustainable practices, always prioritising the health and security of the colonies over the quantity of product we harvest. 

We’ll ensure that our bees are always left with ample honey stores to thrive, particularly during the winter months. Beekeepers will perform regular pest checks and monitor the hive environments daily, maintaining the healthy ecosystem for the bees to flourish in. Plus, our practices extend beyond the hive to the surrounding environment; we’ll reinforce our commitment to sustainability and preservation through values of guardianship. 

It’s this profound respect for nature and the bees that delivers the raw material - a Mānuka nectar of exceptional character and quality - which is foundational to Primal by Nature’s luxury standing


The Foundation of Scale

True vertical integration means eliminating intermediaries, creating a seamless chain of custody that protects the quality and traceability at every single stage. As a brand backed by Midlands, one of New Zealand’s largest honey suppliers, we possess the scale and infrastructure to deliver on this promise globally. 


From Hive to Extraction

Once the raw honey frames are collected from the remote hives, they’re transported using specialised logistics to our sophisticated extraction facilities. This movement is carefully managed to preserve the honey’s delicate composition. 

Unlike smaller operations, our extraction process leverages state-of-the-art technology to gently and efficiently remove the honey from the honeycomb. The temperature is strictly controlled throughout the process, preventing any heat degradation to the honey’s critical active compounds. 

This meticulous process is our way of ensuring that the Mānuka honey remains as nature intended it - raw, unadulterated and with nothing added or taken away. 

Our advanced production facilities are a technological marvel, situated in the heart of the South Island. They’re capable of handling a staggering volume of production, packing roughly 4,000 metric tonnes of honey each year - which equates to approximately 24,000 jars daily. This immense capacity is vital for mass production, but also to guarantee the consistent supply and quality that’s demanded by a luxury product. 

Because we control the entire chain - from the beekeeper’s training to the processing machinery - we ensure that the quality and experience of Primal by Nature’s Mānuka honey never wavers, batch after batch. 


The Golden Standard of Testing and Authenticity

The premium price of Mānuka honey demands absolute proof of its quality and authenticity. This is why the testing phase of the Primal by Nature journey is more than just a procedure. Testing is a relentless pursuit of scientific truth; our standards are the strictest in the world, ensuring our customers receive a product that is verifiable and pure. 

Every single drop of raw honey that enters our facilities undergoes rigorous examination in our state-of-the-art, in-house laboratory. This is where Mānuka honey’s complex chemical signature is decoded, guaranteeing that it meets the highest standards of freshness and shelf-life. 

To further reinforce our commitment to quality, every batch is then independently verified by IANZ-certified labs. This dual-testing protocol is a significant investment that provides unparalleled assurance. 


The Five-Factor UMF Gold Standard

Primal by Nature adheres to the Unique Mānuka Factor (UMF) grading system, widely recognised as the world’s strictest standard for Mānuka honey authenticity. Unlike brands that may only test for one or two compounds, we test and verify all five signature components that make Mānuka honey truly shine. 

 

Methylglyoxal (MGO): The primary and most studied compound responsible for Mānuka's unique antibacterial activity.

Leptosperin: A crucial chemical marker found exclusively in the Mānuka nectar, acting as a genuine fingerprint of floral origin.

Dihydroxyacetone (DHA): The natural precursor that slowly converts to MGO during the honey’s maturation.

Mānuka DNA: A genetic marker that confirms the honey is derived from the native Mānuka plant.

Hydroxymethylfurfural (HMF): An important indicator used to detect heat treatment or excessive ageing, guaranteeing the raw integrity of the honey.

Our scientific rigour also extends to testing for contaminants. We guarantee that Primal by Nature’s Mānuka honey is entirely free from:

  • Antibiotics

  • Phthalates

  • Irradiation

  • Nanoparticles

  • Residual Solvents

Furthermore, our system maintains complete traceability from hive to shelf. We can tell you the precise region, the beekeeper and the date of harvest for every single jar. This transparency is the final and essential element of our luxury promise. 


Crafting The Luxury Vessel with Innovative Packaging

The purity of our Mānuka honey deserves a vessel worthy of its contents. The final stages of the journey - packaging and presentation - fuse world-class innovation with a deep commitment to environmental responsibility. 


The Future of Food Production

Our sophisticated packing facility is home to technological advancements rarely seen in the honey industry. We have implemented high complex automation to enhance both efficiency and quality control. 

Collaborative Robotics  - These advanced robots handle manual processes like stacking finished cartons onto pallets with perfect accuracy, ensuring every outer package is uniform and presentable to our customers. 

High-Spec Visual Inspection - We utilise custom-built, high-specification camera systems that inspect every single jar against predetermined parameters. This is a complex feat, considering our wide range of jar shapes and sizes, ensuring that every label, cap and fill-level is flawless. 

We choose to package our Mānuka honey in shimmering glass, intentionally avoiding plastic. Glass is the superior choice for preserving the honey’s delicate flavour profile, while offering outstanding storage, display and sustainable benefits. 

The jars are designed to be reusable, recyclable and repurposeable, which reinforces our commitment to the enduring legacy of New Zealand’s values. Our use of uncoated label materials is as kind to the environment as our beekeeping practices are the bees. 

This marriage of excellence and responsibility validates Mānuka honey as a modern luxury. 


The Luxury of Total Control

The crafting of luxury Mānuka honey is a story of total dedication and control. It’s a journey that begins with the pristine, wild beauty of New Zealand’s Mānuka flower, then concludes with a jar that holds the golden essence of that remote origin. 

When you choose Primal by Nature, you’re choosing a brand that embodies the highest honour of Mānuka’s tradition, backed by uncompromising modern science and a resolute dedication to welfare and quality. 

Experience the difference that true, vertically-integrated luxury makes. Experience the gold standard of Primal by Nature. 

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