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Primal by Nature Recognised With Gold & Platinum Awards
Primal by Nature is delighted to announce another significant achievement at the prestigious London International Honey Awards; our brand has received a gold award for our UMF 25+ Mānuka honey and a coveted platinum award for our UMF 15+ product. This is the second year running that these products have been recognised for their quality. Judges gave both our 15+ and 25+ honey products the same awards in 2024, and awarded our 15+ honey a Gold award in 2022. This latest result is a celebration of our commitment to providing a Mānuka honey product that we consider to be the pinnacle of luxury. It’s again cemented our reputation for crafting a truly remarkable product, designed to offer our customers an award-winning Mānuka honey experience. The London Honey Awards: A Benchmark of Excellence The London International Honey Awards exist to acknowledge quality in the world of honey, aiming to champion high-calibre honey products around the globe. Utilising a rigorous “blind” tasting method, each honey product is evaluated purely on their intrinsic qualities by a panel of expert judges. Each sample is meticulously assessed for appearance, odour, texture, flavour and mouthfeel, ensuring that only the finest honey is bestowed an award. This impartial and thorough process makes the award process highly reliable, ensuring the awarded product is considered to be truly superior. This gives customers an assurance of excellence, and also enhances a brand’s standing in both domestic and export markets. For Primal by Nature, these awards are more than accolades - they validate our honey as some of the best in the world. How Primal by Nature Achieved Award-Winning Excellence Our success was not by chance. It isn’t by coincidence that our New Zealand Mānuka honey products, particularly our UMF 15+ product, win time and again with the judging panels. The award-winning identity of the Primal by Nature brand is the result of a deeply-rooted philosophy that honours nature, works with cutting-edge science and is built upon an unyielding pursuit of luxury. Primal by Nature was created with a singular mission: to deliver the most authentic, luxurious and high-grade Mānuka honey available on the market. Our harvesting methods are deeply respectful of the Mānuka tree and the bees that collect its nectar, ensuring an approach that works as one with nature. We believe in minimal interference with the bees’ natural environment, placing our hives strategically in the remote hilltops and secluded valleys of New Zealand, where the Mānuka plant flourishes. Our dedicated beekeepers often access these remote sites by helicopter, adopting a non-invasive approach to steward the tireless work of the honey bees that craft this premium Mānuka honey during the flower’s short season of bloom. The journey continues within Primal by Nature’s state-of-the-art laboratories. Here, our world-class honey is put through the paces - our independent IANZ-certified labs adhere to strict requirements to ensure that every batch of monofloral Mānuka honey is thoroughly tested for authenticity, shelf-life and freshness. Each jar is validated against both our stringent brand specifications and customer expectations, guaranteeing compliance with relevant market standards. Once this is complete, the products are packaged in shimmering glass; a conscious choice that’s rooted in our commitment to luxury. These jars underscore our dedication to sustainability. Experience by Primal by Nature Difference Primal by Nature proudly bears the UMF certification, a globally recognised symbol of genuine, high-grade Mānuka honey that’s sourced exclusively from the pristine landscapes of New Zealand. This is a final guarantee of the award-winning quality you’ll experience when you purchase a jar of our New Zealand Mānuka honey. Now is your chance to taste it for yourself - our 15+ and 25+ products are both available on our online store. While our 15+ and 25+ products have both claimed accolades in their own right, our other products are crafted with the same meticulous care and attention to detail. If you’re seeking a Mānuka honey product that delivers a luxury experience, Primal by Nature is your solution for premium, UMF-certified and beautifully-made Mānuka honey that stands apart from the rest. Browse our products here.
Learn moreThe Art of Giving - Mānuka Honey as a Luxury Present
In a world that’s saturated with fleeting trends and mass possessions, the act of gifting a present has quickly transcended a simple obligation. Gifting things to others has become an expression of sentiment - it’s a tangible representation of care and a deliberate offering of something meaningful. The selection of a present, therefore, is an art form in itself - demanding a level of consideration, discernment and understanding what the recipient values. In this pursuit for the perfect present, Primal by Nature emerges as a uniquely thoughtful and undeniably luxurious choice for a present. Rooted in the pristine landscapes of New Zealand and providing the remarkable properties of a quality Mānuka honey product, a Mānuka honey gift from Primal by Nature speaks volumes - conveying not just opulence but a profound appreciation for wellbeing, natural excellence and the finer things in life. Today, we delve into the multifaceted reasons why Primal by Nature elevates the act of giving luxury Mānuka honey, transforming it into an experience of genuine connection and refined indulgence. The Language of Luxury Luxury, in its truest sense, is more than just big price tags and grand displays. It resides in the careful attention to detail, the unwavering commitment to quality and the inherent value that transcends the material worth. Primal by Nature represents refined luxury in a jar - making it an exceptional luxury present. Each jar of Mānuka honey is a testament to the natural environment from which it comes. It reflects on the careful stewardship of our beekeepers who nurture the hives, and the rigorous testing that ensures its authenticity. The elegant glass packaging, understated yet sophisticated, further enhances the sense of exclusively and care. To gift Primal by Nature is to offer a tangible piece of New Zealand’s natural heritage, a product that’s crafted with passion and precision. Unlike mass-produced items that lack individuality and soul, Primal by Nature carries a narrative. It whispers of sun-drenched Mānuka blossoms, the diligent hum of bees in untouched landscapes and a dedication to preserving the integrity of this amazing natural resource. This story adds a layer of depth and meaning to the gift, transforming it from a simple object into a cherished token of thoughtfulness when giving luxury Mānuka honey. The Gift of Wellbeing In an era where health and wellbeing have rightly taken centre stage, a gift that contributes to the recipient’s wellbeing holds immeasurable value. Primal by Nature’s luxury Mānuka honey is more than a gourmet treat. It’s a natural powerhouse that is brimming with unique properties that have been celebrate for centuries. The presence of MGO, a naturally occurring compound, is meticulously measured and guaranteed by the UMF grading system. This ensures the authenticity of the honey, making it a beneficial luxury present. Giving luxury Mānuka honey is therefore an offering of natural support for vitality. Atrott and Henle (2009) found a direct correlation between MGO content and antibacterial effectiveness, reinforcing the value of high-grade Mānuka honey for therapeutic applications. With MGO levels exceeding 826+, these grades are associated with higher concentrations of bioactive compounds, which have been studied for their antibacterial activities. This has them sought after for soothing sore throats, combating colds, and enhancing therapeutic products. In fact, there’s now a rising demand for therapeutic-grade Mānuka honey in the health and wellbeing industry - which makes these grades ideal for businesses seeking to offer premium solutions. Whether enjoyed by the spoonful for its soothing qualities, incorporated into a nourishing beverage or used as a natural boost, it provides a touch of nature’s goodness to the recipient’s daily routine. This thoughtful consideration for their health and wellbeing elevates the Mānuka honey gift beyond a fleeting pleasure. Instead, gifting it becomes an act of demonstrating care and concern for one’s personal wellbeing. In a world dominated by artificial solutions, the gift of Primal by Nature stands as a testament to the power and purity of the natural world. An Ethical Gift Choice In an increasingly sustainability-conscious world, the ethical considerations behind a gift hold more significant weight. Primal by Nature is committed to sustainable practices that respect the delicate balance of the natural environment and the wellbeing of the bee colonies. By choosing Primal by Nature as a luxury present, you’re not only offering a luxurious product but also supporting a brand that prioritises environmental responsibility and ethical sourcing. This commitment to sustainability adds another layer of thoughtfulness to the gift. As an example, beekeeping at Primal by Nature is a partnership with nature. Our beekeepers understand that bees have thrived for millennia, so we prioritize a non-invasive approach, avoiding any micromanagement and minimizing stress during hive maintenance and honey harvesting. Leaving bees undisturbed often helps them overcome challenges, so we respect the queen's vital role and avoid practices that disrupt her or natural mating cycles. Our hive designs even prevent overcrowding and overworking, ensuring the bees' wellbeing, and we’ll never use harmful chemicals or pesticides during our work. Instead, we’re constantly adapting our practices for the sustainable future of our bees. Choosing Primal by Nature demonstrates an awareness of the broader impact of consumer choices and a desire to support businesses that operate with integrity and respect for the natural world. Giving luxury Mānuka honey, therefore, becomes an act of conscious consumption, aligning with the values of those who appreciate both quality and ethical practices in their Mānuka honey gift. The Art of Meaningful Gifting with Primal by Nature The art of gifting lies in the ability to convey genuine sentiment and create meaningful connections. Primal by Nature, with its quality Mānuka honey sourced from the pristine landscapes of New Zealand, embodies this art form with unparalleled grace, making it the perfect luxury present. It transcends the realm of mere material possessions, offering a gift that speaks of natural luxury, wellbeing and thoughtful consideration. From its meticulous production to the unique properties and ethical foundations, every aspect of Primal by Nature contributes to its exceptional appeal as a Mānuka honey gift. Don’t choose an ordinary gift, offer a taste of New Zealand’s natural heritage. To explore our range of world class Mānuka honey, check out our website and explore our shop - which offers a range of UMF-graded products that suit all tastes.
Learn moreWhy Primal By Nature Uses Glass Jars
In the realm of luxury consumables, every detail matters. From the meticulous sourcing of ingredients to the final presentation, each element contributes to the overall experience. For Primal By Nature, an award-winning Mānuka honey brand, this commitment to excellence extends to our packaging. We understand that our premium New Zealand honey deserves a vessel that not only preserves its inherent qualities, but also reflects its exceptional nature. This is why we exclusively use glass for our retail-ready Mānuka honey products. Today, we delve into our decision to cast away the plastic alternatives and incorporate a packaging method that’s driven by Primal by Nature’s dedication to purity, luxury and sustainability. The Science Behind The Glass At the heart of Primal by Nature’s philosophy is the unwavering pursuit of purity. Our Mānuka honey, harvested from the pristine landscapes of New Zealand, is a testament to nature’s artistry. To protect its integrity, we rely on the inherent properties of glass. Unlike other materials, glass is inert - which means it doesn’t react with the honey it contains. This is crucial for preserving the delicate compounds and the crucial MGO (methylglyoxal) rating that defines the purity of our luxury Mānuka honey. Consider the alternative. Plastic, for instance, has the unlikely yet possible risk of leaching chemicals into the honey - potentially altering its composition and compromising the quality. This is unacceptable for a product as precious as our premium New Zealand honey. On the other hand, glass provides a steadfast barrier that ensures the honey remains untouched by external factors. Furthermore, glass is also proven to offer superior protection against moisture, oxygen and odours. These elements, if allowed to permeate, can degrade the honey’s flavour, aroma and therapeutic properties. The darker glass shade of Primal’s jars also provides ample protection from UV light. Light, in particular ultraviolet (UV) light, carries the risk of degrading the quality of honey. By using a darker glass shade, we shield our Mānuka honey from these harmful rays and further preserve the flavour. These are just some of the scientific benefits to encasing our award-winning Mānuka honey in glass jars - creating an environment that maintains its pristine condition and ensuring that every spoonful delivers the full spectrum of nature’s benefits. Luxury Aesthetics That Enhance Customer Experience Beyond its functional advantages, glass embodies a sense of luxury that reflects the Primal by Nature brand. The visual appeal of the glass jar is undeniable. Its clarity allows customers to appreciate the rich, golden hue and thick, viscous texture of our award-winning Mānuka honey. This transparency reinforces the authenticity of our product, building trust and confidence among our discerning customers. The tactile experience of holding a glass jar also contributes to the overall sense of luxury. The weight and smoothness of a glass jar creates a feeling of substance and refinement, elevating the simple act of enjoying honey into a sensory indulgence. This attention to detail is a hallmark of Primal by Nature, reflecting our commitment to providing a truly exceptional experience. When a customer selects a retail-ready Mānuka honey product from Primal by Nature, they’re not merely buying a jar of honey; they’re investing into a piece of nature’s finest. The glass jar simply serves as a tangible representation of this investment - a symbol of the quality and craftsmanship that defines our brand. Sustainability and Environmental Considerations In an era of increasing environmental awareness, sustainability is a core principle at Primal by Nature. Glass, being a naturally derived and infinitely recyclable material, aligns perfectly with our eco-conscious values. In New Zealand, environmental stewardship isn’t a trend. This concept of treating our environment with deep respect is an ingrained cultural value. As a nation intrinsically connected to our pristine landscapes, we hold ourselves to exceptionally high environmental standards. Businesses across New Zealand are expected to operate with a profound respect for the natural world - and for Kiwis, producing products that are kind to the environment that offered its ingredients is a matter of national pride. The Mānuka tree, the very source of our honey, thrives in a delicate ecosystem that we are committed to protecting. By choosing glass, we are not only ensuring the purity of our honey but also honouring the land that sustains it - reflecting the broader Kiwi ethos of guarding our environment. Unlike plastic, which can take centuries to decompose, glass can be recycled without losing quality. By using glass jars for our premium New Zealand honey we are minimising our environmental footprint and contributing to a circular economy. We also encourage our customers to reuse their glass jars, finding creative ways to repurpose them in their homes. This not only reduces waste, but also extends the life cycle of our packaging. Primal by Nature is committed to responsible practices that protect the environment and preserve the natural resources that make our Mānuka honey possible. Our decision to use glass jars is a testament to this commitment, reflecting a dedication to both quality and sustainability. Award-Winning Honey In a Premium Glass Jar Primal by Nature’s decision to utilise glass jars for our award-winning Mānuka honey products is deeply rooted in a deep commitment to quality, purity and sustainability. Glass preserves the inherent properties of our premium New Zealand honey, enhances the customer experience and aligns with our sustainability values. By choosing glass, we ensure every jar of Primal by Nature Mānuka honey delivers the exceptional taste and wellness benefits that our discerning customers expect. We invite you to experience the difference that thoughtful packaging can make, and to savour the unparalleled luxury of Primal by Nature. Get in touch with our team or explore our website to discover our full selection of world class Mānuka honey.
Learn moreMānuka Honey: Unlocking Culinary Magic
Imagine a honey so rich, so complex, it transforms ordinary dishes into culinary masterpieces. Picture its golden hue – a delicate aroma hinting at the pristine landscapes of New Zealand. This is Mānuka Honey, a culinary treasure that elevates both sweet and savory creations. At Primal by Nature, we’re passionate about bringing you the purest, highest-quality Mānuka Honey from New Zealand, so you can experience its magic in your own kitchen. Mānuka Honey isn’t just sweet, it’s an experience. It has a distinct flavour profile thanks to its presence of Methylglyoxal (MGO), setting it apart from other types of honeys. The rich, slightly earthy notes of Mānuka make it versatile - lending a sophisticated touch to everything, from simple cheese pairings to complex glazings. Let’s explore some Mānuka Honey recipes and ways to unlock the culinary potential of Mānuka Honey. Sweet Indulgence Treats with Mānuka Honey Mānuka honey isn’t just for drizzling on toast; its unique flavour profile elevates sweet treats to new heights of deliciousness. Here are a few ways to indulge your sweet tooth with the magic of Mānuka: Manuka Honey & Cheese Pairing: A drizzle of Manuka honey over a creamy blue cheese or a sharp aged cheddar is pure heaven. The honey's sweetness cuts through the richness of the cheese, creating a delightful balance of flavors. Try it with a tangy goat cheese for a truly sublime experience. Manuka Honey & Artisanal Bread: Warm, crusty sourdough or a slice of buttery brioche becomes infinitely more enticing with a generous drizzle of Manuka honey. The honey soaks into the bread, adding a touch of sweetness and a delicate floral aroma. You can even bake it into the bread for a deeper infusion of flavor. Manuka Honey Panna Cotta: This creamy Italian dessert gets a touch of New Zealand magic with the addition of Manuka honey. The honey's unique flavor complements the creamy panna cotta beautifully, creating a sophisticated and elegant dessert. Savoury Platters and Meals - Enhanced by Mānuka Honey Mānuka honey’s culinary prowess also extends far beyond the sweet realm. Its unique flavor also lends itself beautifully to savory dishes, adding a touch of sophistication and depth: Manuka Honey Glazed Lamb Chops: Imagine tender lamb chops, perfectly seared and then glazed with a mixture of Manuka honey, rosemary, and garlic. The sweet and savory combination is simply divine. The honey caramelizes beautifully, creating a sticky, flavorful crust. Manuka Honey Vinaigrette: Elevate your salads with a simple yet elegant Manuka honey vinaigrette. Whisk together Manuka honey, olive oil, balsamic vinegar, and a touch of Dijon mustard for a dressing that adds a touch of sweetness and complexity to any salad. It's particularly delicious with salads featuring roasted vegetables or grilled halloumi. Manuka Honey & Ginger Marinade for Salmon: The earthy sweetness of Manuka honey pairs perfectly with the zing of ginger in a marinade for salmon. The marinade tenderizes the fish and infuses it with flavor, creating a dish that is both healthy and delicious. Tips for Cooking with Mānuka Honey To truly savor the characteristics of Mānuka Honey, a few key tips will ensure you maximise its flavour and preserve its beneficial properties, including its MGO content. Adding Mānuka Honey towards the end of the cooking process is crucial. When the honey is exposed to heat for prolonged periods, the delicate flavour is likely to diminish and its unique compounds - including the coveted MGO - can potentially degrade. Make sure to only add the honey when the majority of the meal is already cooked, in an effort to protect the benefits and taste of Mānuka. Think of it as a finishing touch, a drizzle of liquid gold that adds a final flourish of flavour and sweetness. Also, avoid directly overheating the Mānuka Honey. While it can be incorporated into warm sauces and glazes, the same issues arise as above - the excessive heat can alter its composition and diminish the distinct taste, and potentially lower the MGO levels. Finally, remember that Mānuka Honey is a premium ingredient from New Zealand. Pairing it with high-quality ingredients - whether it’s perfectly ripe cheese or a crusty loaf of artisanal bread - will allow its exceptional flavour to truly shine. The quality of the supporting ingredients will compliment, rather than compete with the nuanced taste of your prized Mānuka Honey. Craft the Perfect Culinary Mānuka Dishes with Primal by Nature At Primal by Nature, we're committed to delivering the finest Mānuka Honey, sourced from the pristine landscapes of New Zealand. We deliver Mānuka Honey from the most primal regions, in some of the most remote New Zealand locations. We are your one-stop shop for a sustainable and natural solution. Every Mānuka Honey product arrives at your door in recyclable glass jars regardless of the level of MGO or UMF™, because we believe in giving back to the same environment that crafted our delicate masterpiece. To taste Mānuka Honey of this stature is to embrace nature itself. It's the perfect culinary companion for those who appreciate quality and seek to elevate their dishes with a touch of natural luxury, while also enjoying the potential health benefits that make Mānuka Honey so revered.
Learn moreExploring the Cultural Significance of the Mānuka Tree
While Mānuka honey enjoys global fame for its remarkable properties, the story of the Mānuka tree runs much deeper in the native roots of New Zealand. Beyond its role as the source of this “liquid gold”, the Mānuka tree holds a significant place in Māori culture, history and the country’s unique identity - which is what brings such significant value to Mānuka honey as a product. Today, we’ll delve into the fascinating cultural connections between New Zealand and the versatile Mānuka tree - responsible for producing the ingredients to Primal by Nature's world class honey products. Mānuka in Māori Tradition For indigenous Māori, the Mānuka tree has been an invaluable treasure for centuries as it’s been woven deeply into their daily lives and spiritual practices. This versatile tree, known formally as “Leptospermum scoparium” provided a wealth of resources, showcasing the interconnectedness of Māori and the natural world. In terms of traditional medicine, the Māori harnessed Mānuka’s properties in numerous ways. According to studies, infusions made with the leaves were used to reduce fevers and treat stomach and urinary problems. Gum produced from the tree was used as a moisturiser for burns, and to ease coughing. Meanwhile, decoctions from the bark were used as a sedative, a mouthwash and to treat diarrhoea and fever. Beyond its value for wellbeing, Mānuka also played a crucial role in practical applications. Its strong and durable wood was expertly crafted into tools, weapons and even building materials for houses. The bark, when stripped and shaped, became containers for storing food and water while the inner bark, known for its waterproof nature, was ingeniously used as a protective layer for roofing. Furthermore, the Māori held a deeply spiritual appreciation for the Mānuka tree, likely featuring it in rituals and ceremonies. In Māori folklore, the Mānuka tea tree was considered a gift from the gods - containing healing powers to protect the people. The honey produced from its nectar was believed to carry the same divine properties and was thought capable of curing illnesses and warding off evil spirits. This holistic approach to utilizing the Mānuka tree highlights the profound respect Māori held for the natural world and their understanding of its intricate balance. Mānuka Woven Into New Zealand’s Identity The Mānuka tree isn’t just a botanical specimen - it’s deeply intertwined with New Zealand’s national identity - embodying the very essence of the country’s natural beauty, resilience and cultural heritage. Native to New Zealand, early European settlers were quick to pick up on the knowledge founded by the Māori and used the leaves to make tea and even brew beer. They extracted oil from the leaves for medicinal and cosmetic purposes and the wood of the tree was used for tools and furniture. These days, the sight of Mānuka flowers - with its delicate white and pink flowers blooming across diverse landscapes - has become an iconic representation of the country’s natural beauty. These blossoms, often captured in photographs and artwork, evoke a sense of serenity and connection to the land - resonating deeply with Kiwis and visitors alike. It’s due to this iconic nature of the Mānuka plant that it now sits at the centre of modern New Zealand society - playing a vital role in environmental conservation, cultural revival and even artistic inspiration. The Mānuka tree has become the focal point for protecting and cultivating the environment through recognition of the vital role that Mānuka plays in the ecosystem. In 2019, an experiment was carried out by the Institute of Environmental Science and Research (ESR) to determine whether Mānuka trees can reduce nitrate run-off from farms entering the shores of a lake in the Waikato. Results confirmed that the root system of the tree was capable of reducing both pathogens and nitrates. There’s been increased movements to protect and restore Mānuka forests - these movements have been driven by the understanding that these forests provide essential habitat for a variety of native birds and insects, contributing to the overall biodiversity and health of the New Zealand environment. Government initiatives in this space include the National Policy Statement for Indigenous Biodiversity - introduced in 2023 in an effort to require local councils to actively protect and enhance indigenous biodiversity - including Mānuka plants. The Mānuka plant was also one of the key species in many projects of the Government’s One Billion Trees programme, allocating funding to support native forest restoration. Furthermore, there’s been a resurgence of interest in traditional Māori knowledge surrounding the Mānuka tree. This knowledge, passed down orally through generations, encompasses a deep understanding of the tree’s properties and uses for wellbeing, tools and spiritual practices. Today, communities and organisations are actively working to understand and revitalise these traditions, incorporating them into contemporary practices such as natural health remedies and ecological restoration projects. This cultural revival not only strengthens the connection between Māori and their heritage, but also provides valuable insights for creating a more sustainable and harmonious relationship with the natural world. The Mānuka tree also serves as a powerful muse for artists, writers, and musicians. Its beauty, resilience, and cultural significance has inspired creative expressions in a variety of forms. Painters capture the delicate beauty of Mānuka blossoms on canvas, while writers weave tales of its strength and connection to the land. Musicians find inspiration in the rustling leaves and the humming of bees amongst the Mānuka flowers, composing songs that evoke the spirit of New Zealand. This artistic engagement further reinforces the Mānuka tree's place in New Zealand's identity, ensuring its story continues to be told and celebrated for generations to come. Mānuka: A Slice of Culturally Significant Kiwi Nature The Mānuka tree is far more than just a source of the famous honey that bears its name, it represents a link between the country’s past, present and likely its future. For the Māori people, it was considered a treasure for centuries. They used it for medicinal purposes, tools and shelter - even using it within spiritual contexts. This intimate knowledge and respect for the Mānuka tree speaks volumes about their attitude towards the plant - it wasn’t a resource to be exploited, but a living entity to be protected. Today, the Mānuka tree continues to inspire and connect people to the land. Conservation efforts continue to preserve and restore Mānuka forests, recognising their vital role in biodiversity and ecosystem health. By appreciating the cultural significance of the Mānuka tree, we gain a deeper understanding of New Zealand’s unique story. It’s one of resilience, resourcefulness and a deep connection to the natural world.
Learn moreWhich Mānuka Honey Grade is Best For Your Business?
If you’ve ever looked at a jar of Mānuka honey, you’ve probably noticed a sticker on the label with a particular grade like MGO or UMF™. The letters and numbers might seem confusing, but they exist to help you make an informed choice on which type of Mānuka honey is best suited for your business. The different grades are an indication of the different strengths of each jar - whether it’s the potency, level of antibacterial properties or the authenticity of the product. Selecting the right grade of Mānuka honey can make all the difference to your purchase. So, whether you need specialty products for daily wellbeing, skincare or consumption, we’re here to break down what these grades mean, why they matter and how to pick the right grade of Mānuka honey for you. As a private-label and bulk honey supplier, Primal by Nature understands the challenge your business faces when choosing the right Mānuka honey for your needs. Whether it’s deciphering grades or ensuring the honey’s quality is consistent, we take pride in making it easy for your brand to succeed in a competitive market. It all begins with a deep understanding of the product. Let’s take a closer look at the different grades of Mānuka. What Are MGO and UMF™? The grades you find on the jars of Mānuka Honey can be tricky to understand at first, but they’re essential for knowing exactly what you’re getting in each product. There are two main grading systems: MGO (methylglyoxal) UMF™ (unique Mānuka factor) Methylglyoxal is an organic compound that naturally forms in Mānuka honey. It was first discovered within Mānuka back in 1981, scientists realised it was the key ingredient that made Mānuka such a unique product. Research has since suggested there are potential links between MGO concentrations and antibacterial properties within Mānuka honey. In 2011, a study concluded that MGO did, indeed, play a role in preventing certain bacterial growth. In other words, the MGO grade measures the potency of antibacterial benefits that the honey provides. For more information on this, visit - The Role of Mānuka Honey in Modern Medicine. On the other hand, UMF™ is a more comprehensive certification that takes into account more factors than the other grading systems will. It’s the only system that independently verifies all the elements that make New Zealand Mānuka honey unique. While many people focus only on methylglyoxal (MGO), UMF™ is a more comprehensive assessment of the product. There are four key markers that determine the UMF™ grade: Leptosperin Leptosperin determines the authenticity of Mānuka honey. A unique compound found solely within the nectar of the Mānuka flower, it’s the DNA marker that validates genuine honey. Methylglyoxal (MGO) Methylglyoxal determines the potency of Mānuka honey - it’s these levels that are often sufficient for many Mānuka honey buyers to feel confident in their purchase. Dihydroxyacetone (DHA) Dihydroxyacetone determines the shelf-life of Mānuka honey. This biochemical is the precursor to MGO and will gradually convert to MGO over time. The higher the concentration of DHA, the longer the life of the MGO will be maintained. Hydroxymethylfurfural (HMF) Hydroxymethylfurfural determines the freshness of Mānuka honey. This heat-sensitive compound is an essential factor in determining the quality of Mānuka honey, as it assures the customer that the honey hasn't been stored for too long or processed. Nearly every important aspect that makes up Mānuka honey can be measured using this system, which is why Midlands considers UMF™ to be the most solid and robust method for grading, certifying, and validating monofloral Mānuka honey. Each Mānuka honey product with the UMF™ trademark must pass stringent quality, grading, and rating tests from the Unique Mānuka Factor Honey Association (UMFHA). As UMF™ is the only standard that independently tests the quality of New Zealand Mānuka honey, it reassures consumers worldwide of the strength and purity of each jar they buy. In our case, you can be assured that every jar of Mānuka honey that Midlands produces is certified and validated to UMF™ standards - regardless of whether the jar displays the UMF™ certification or not. As a private-label manufacturer and bulk supplier, we’d work closely with you to select the perfect grade of Mānuka honey to meet your product requirements and market expectations. Every jar of honey that we supply is backed by independent testing and certification, giving you confidence that your customers receive only the highest-quality Mānuka honey, free from impurities and compliant with global standards, irrespective of grade. Different Mānuka Honey Grades for Different Uses Whether you're launching a new private-label product or scaling up your operation with bulk honey as an ingredient, Primal by Nature has the resources and expertise to support your success. Each grade of Mānuka honey we offer has unique qualities, allowing your business to meet the specific needs of your customers. Let’s explore the different grades you could choose from.... UMF™ 5+ to 10+: Everyday Wellness & Food Applications Key Value for Businesses: A cheaper alternative for brands wanting to provide affordable wellness products. UMF™ 5+ and 10+ grades are perfect for daily wellness and general use, offering a gentle boost to support a healthier lifestyle. These grades are perfect for health-conscious consumers, they could be used as a natural sweetener, healthy snack, or incorporated in a meal. A study by Stephens et al. (2010) highlighted a link between lower-grade Mānuka honey and general immune support, making it an excellent choice to support everyday health. Here are a few ways that UMF™ 5+ and 10+ grades could be used in a commercial setting: Retail Jarred honey sold in supermarkets under private-label or mid-tier branding, aimed at health-conscious everyday consumers. Food & Beverage Industry Used as a natural sweetener in health-conscious foods, cereals, and granola bars. An ingredient in premium teas, smoothies, and beverages for added wellness benefits. These grades are ideal for: Grocery Retailers: Offering affordable Mānuka honey products for everyday consumers. Health Food Brands: Adding a functional yet cost-effective ingredient to their product lines. Small Wellness Startups: Launching accessible healthy products, such as syrups or snacks, targeting budget-conscious buyers. Food & Beverage Manufacturers: Incorporating Mānuka into teas, cereals, or granola bars for natural sweetness and beneficial properties. UMF™ 10+ to 15+: Mid-Grade Wellness & Skincare Applications Key Value for Businesses: Balanced potency and price, ideal for products that promise enhanced wellness benefits without a steep cost. If you’re seeking a more potent product that supports everyday wellbeing, the UMF™ 10+ and 15+ Mānuka products are a better fit. Studies have suggested that Mānuka products with such UMF™ grades offer better support for immune systems and work well for minor injuries - like cuts and scrapes when directly applied to the skin. A study by Molan (2009) demonstrated the antimicrobial and anti-inflammatory properties of mid-grade Mānuka honey, highlighting its potential for both health and skincare applications. The honey’s bioactive compounds make it a sought-after ingredient in premium skincare formulations. These grades balance affordability with higher concentrations of bioactive properties that have been linked to antibacterial activity in many studies, making them versatile for both personal and commercial use. Here are some examples: Retail Jarred honey sold in upscale grocery stores and organic markets, focusing on functional health benefits and natural properties. Healthcare & Pharmaceuticals Used in throat lozenges, cough syrups, and immunity boosters. Incorporation into wound care products or oral sprays targeting mild to moderate conditions. Skincare & Cosmetics Found in natural skincare products like face masks, creams, and cleansers for acne-prone skin and general hydration. Promoted as an ingredient in lip balms or moisturisers for its emollient properties. Hospitality Industry Premium offering in spa treatments, such as face or body wraps that incorporate Manuka honey for its antibacterial and soothing qualities. These grades are best suited for: Premium Grocery Stores: Selling functional health products targeting more health-conscious shoppers. Health and Wellness Brands: Developing immunity-boosting lozenges, tonics, or dietary supplements. Natural Skincare Companies: Crafting acne treatments, face masks, or lip balms that leverage Mānuka’s properties. Spa and Hospitality Businesses: Offering therapeutic treatments like Mānuka-infused wraps or facials to attract upscale customers. UMF™ 20+ to 25+: High Grade Health, Medical & Specialised Skincare Key Value for Businesses: Positioned as a premium product, ideal for businesses targeting niche health and wellness markets. If you’re looking for a Mānuka honey product that brings a bit more impact for health support, perhaps to combat a cold or soothe a sore throat, you may prefer a Mānuka honey product of at least UMF™ 20+. Atrott and Henle (2009) found a direct correlation between MGO content and antibacterial effectiveness, reinforcing the value of high-grade Mānuka honey for therapeutic applications. With MGO levels exceeding 826+, these grades are associated with higher concentrations of bioactive compounds, which have been studied for their antibacterial activities. This has them sought after for soothing sore throats, combating colds, and enhancing therapeutic products. In fact, there’s now a rising demand for therapeutic-grade Manuka honey in the health and wellness industry - which makes these grades ideal for businesses seeking to offer premium solutions. These grades are sought after for more potent therapeutic uses, making them suitable for niche health applications and advanced skincare. Retail Jarred honey for specialty health and wellness sections. Giftable items packaged in premium jars or as part of gift sets targeting health-conscious consumers during holidays or special occasions. Medical Field Used in certified wound-care dressings incorporating Mānuka honey. Added to ointments or gels for treating burns, cuts, and skin ulcers. Specialised Skincare Key ingredient in anti-aging serums or intensive repair creams for luxury skincare products aimed at consumers seeking natural ingredients. Marketed as a premium treatment in luxury cosmetic brands. Functional Foods & Beverages Used in high-end health drinks or supplements aimed at improving gut health or addressing inflammation. Inclusion in niche markets like pet wellness products (e.g., supplements or topical treatments for animals). These grades are perfect for: Luxury Health and Wellness Brands: Creating premium supplements or honey jars for discerning customers. Pharmaceutical Companies: Manufacturing wound care dressings, oral sprays, or medical-grade ointments. Luxury Skincare Brands: Formulating intensive repair creams and serums for anti-aging or severe skin conditions. Specialised Retailers: Stocking rare, high-grade honey as a standout product for an elite clientele. UMF™ 31+: Premium Grade Medical & Speciality Applications Key Value for Businesses: Designed for elite markets, these grades enable premium pricing strategies and reinforce brand prestige. Ultra-rare grades like UMF™ 31+ are more than just honey - they’re a symbol of luxury and exclusivity, designed to captivate premium customers who demand the very best. These ultra-premium grades represent the pinnacle of Mānuka honey production, with unmatched potency and rarity. Available only in small batches, grades over UMF™ 31+ cater to businesses targeting high-end customers or launching prestige product lines. At Midlands, our range for these specialty products include: Puriti Mānuka UMF™ 31+ 250g Primal By Nature Mānuka UMF™ 32+ 250g Ideal for businesses that value exclusivity and want to command premium pricing, these grades create an aura of luxury and rarity that few other products can match. These grades are the most potent and are used for serious health conditions or luxury markets due to their exceptional properties. Elite Luxury Wellness Offered as a premium ingredient in ultra-luxury wellness programs or exclusive spa treatments. Packaged in exclusive gift sets or limited-edition jars for high-end markets. Medical Field Utilised in hospitals and medical facilities. A key component in clinical trials or research related to antibacterial resistance. Scientific Research Studied for pharmaceutical innovations. These grades cater to: High-End Luxury Brands: Developing exclusive, limited-edition honey products for premium markets. Elite Medical Facilities: Using certified medical-grade honey for advanced therapeutic applications. Scientific Research Institutions: Studying its properties for pharmaceutical advancements. Luxury Retailers: Offering Mānuka honey as a prestigious gift or collector's item for discerning customers. Not sure which grade is best for your business? Contact our Primal by Nature team for expert advice and tailored solutions to meet your customers' needs.
Learn moreFrom Hive to Jar: How We Harvest Mānuka Honey
Mānuka honey is unlike any other type of food product - it’s valued for its powerful wellbeing properties and distinctive taste. At Primal by Nature, we know that the harvest process plays a crucial role in delivering a pure, high-quality product. From the moment our bees collect the nectar from wild Mānuka tree flowers to our careful extraction process, every step has been carefully designed to preserve our honey’s natural goodness. With Primal by Nature, you can trust in the care and transparency we bring to every step of the process, preserving its potency and delivering quality Mānuka honey. Finding the Perfect Mānuka Environment Creating quality Mānuka honey begins long before it reaches your jar - it starts with the Mānuka plant itself. Mānuka honey originates from the New Zealand native Mānuka tree (Leptospermum scoparium). While this tree is widely considered to be native to New Zealand, there has been unofficial speculation that the tree may also grow in specific parts of Australia. This native shrub produces flowers that bees flock to for their nectar, resulting in the unique flavours and well-being benefits that make Mānuka honey so prized. At Primal by Nature, we ensure that our hives are placed in untouched, pristine areas that are rich in Mānuka flowers. This sustainable, ethical approach not only supports our local bee populations, but it also guarantees that our honey is of the highest quality. By carefully selecting locations that are abundant in wild Mānuka, we create an ideal environment for our bees to thrive - which enhances the purity and potency of our honey. This commitment to sourcing means that every jar of Mānuka honey reflects our dedication to quality and sustainability, allowing you to enjoy honey that is both high grade and delicious. The Role of Bees in Harvesting Mānuka Honey The process of bees collecting Mānuka honey is done during a narrow window of only a few weeks every year, when the Mānuka flower is blooming. This short flowering season can also become easily affected by hostile weather conditions - which only further increases the rarity of collecting Mānuka. During one foraging trip, a single worker bee can collect the nectar from over one hundred flowers. Once the bees have returned to the hive, the unloading process begins. The house bees will receive the nectar and begin to produce Mānuka honey by adding enzymes and passing the nectar in a chain. This process alters the honey’s PH and chemical composition, whilst also reducing any excess water content - which helps with preservation. To properly dry the honey, the bees will spread it over honeycombs to increase the surface area, then fan their wings for airflow. This reduces the moisture content to below 20%, enhancing the viscosity of the Mānuka honey. Once dried, the honey will be stored in honeycomb cells which are capped with beeswax, further aiding the preservation of the product and keeping it secure until it’s harvested. Gentle Extraction: Preserving Mānuka Honey’s Natural Qualities The extraction methods used by Primal's beekeepers play a crucial role in preserving the pure Mānuka ingredients. The process begins with our beekeepers paying extra care to minimise any disruption to the bees. Primal by Nature is a big believer in ethical beekeeping, which means ensuring the welfare and safety of bees and their natural surroundings. When harvesting the honey, our beekeepers will avoid disrupting the work of the queen bee, allowing her to continue populating the colony naturally without artificial mating practices. We also refuse to use any harmful chemicals, pesticides or honey replacements in order to prioritise our bees’ health and sustainability. Our beekeepers remain vigilant throughout the extraction, they’ll continue to adjust their methods to ensure a thriving, healthy environment for the bees and preserve both their vitality and the quality of the honey they produce. The resulting honey mixture that our beekeepers extract is then kept in large, sterile drums to avoid contamination. From here, the product is lightly churned to break up any clumps - this process is undertaken without heating or influencing the MGO (methylglyoxal) content. This keeps the Mānuka honey pure, raw and unpasteurised. Testing Our Mānuka Honey The final step of harvesting and producing Mānuka honey is the testing stage, which ensures the Mānuka product can be certified to meet the high quality standards that we strive to meet. The testing process for Mānuka honey is essential to confirm its authenticity. Only independent, accredited laboratories should conduct testing for premium brands to ensure accuracy and impartiality. By using unbiased facilities, consumers can trust that the honey they purchase meets all the necessary quality standards.This is why Primal by Nature will use a third-party laboratory to conduct all of our testing practices. One of the key tests that we have conducted on our honey is the Unique Mānuka Factor (UMF™) certification, which assesses the essential chemical and DNA markers that verify its purity. While other certifications like KFactor, BioActive, MGS and NPA exist, UMF™ stands apart by measuring all of the key bioactive ingredients. This makes UMF™ the gold standard for authenticating Mānuka honey, saving you time in choosing the right product. Though it’s primarily for raw honey, UMF™ can also certify other Mānuka products such as lozenges. Our honey is also tested to meet the scientific definition of monofloral Mānuka honey, which is set by the Ministry of Primary Industries (MPI). Each honey product that we sell meets and often exceeds the minimum required leptosperin and MGO concentrations set by UMFHA. This is our way of reassuring consumers that they’re buying 100% genuine New Zealand Mānuka honey. Harvesting Mānuka Honey With Great Care The process that Primal by Nature follows for harvesting Mānuka honey is focused on preserving the natural qualities of the product, every step of the way. From carefully selecting hives in pristine environments that are rich in Mānuka flowers, to employing gentle extraction techniques that put the needs of the bees at the centre, every effort ensures the honey remains pure and potent. Ethical beekeeping practices protect the bees and the hive, avoiding chemicals and disruptions. Plus, we incorporate rigorous testing - including UMF™ certification - as a way of guaranteeing that every jar of honey that we produce reflects the highest standards of quality, sustainability and authenticity.
Learn moreBehind The Hive: Primal's Commitment To Ethical Beekeeping
Here at Primal by Nature, we work hard to deliver a product that isn’t just high quality and great-tasting but also created with sustainable and ethical practice. Thanks to the dedicated work of our beekeepers, we can produce high-grade mānuka honey with a process we can stand by. With the growing importance of ethical practice in all food industries - especially honey - our beekeepers work hard to not just meet the standard, but raise it higher. The welfare and sustainability of our hives is a critical component to the creation of Primal by Nature's products, we remain committed as ever to maintaining this. Our beekeepers are experts - knowing exactly what our bees need and how to produce the best-tasting and highest-quality mānuka honey to leave New Zealand’s shores. What Is Ethical Beekeeping? Ultimately, ethical beekeeping is all about ensuring the welfare and safety of bees and their natural surroundings. Preserving their environment, treating the bees and their process with respect, maintaining the hives and protecting the hives from external dangers are among the practices that our beekeepers commonly follow. To care for the honey, workers must first care for the ones that create it. It’s a requirement for our beekeepers to understand not just bees and their honey-making processes, but the wider picture as a whole. It’s learning about the environment - the range of factors that influence the honey-making process. Beekeepers that understand this ecosystem will practise their craft ethically and responsibly. Caring for bees means caring about the world they live in. Our beekeepers know this, and their work reflects it. The Role of Primal by Nature's Beekeepers The beekeeping crew at Primal by Nature are trained, expert professionals who deeply understand and care for the lifestyle and work of their bees. They understand the impacts of their work - if it’s done well, the bees thrive and the mānuka honey produced is high quality. We ensure every beekeeper who joins Primal by Nature is qualified, but ongoing training is a pivotal part of our crew’s ongoing development. Our beekeepers will be regularly researching new sustainable practices and refining their craft with the best interests of the bees. There’s day-to-day responsibilities that our beekeepers hold. Depending on the weather conditions, our team might be carrying out pest checks - which ensure the bees are safe from animals that might do harm - or be monitoring the colonies for any signs of distress. The beekeepers will inspect the brood (or nurseries) inside the hives to make sure the baby bees are growing healthily, they’ll also check whether particular colonies have larger amounts of eggs appearing. This might be a sign the queen bee is actively laying. Add in the additional responsibilities of caring for the wider environment, plus harvesting the mānuka, and you quickly realise our beekeepers have a lot of work on their plate. It’s critical the process is ethically practised so our bees remain safe and the honey remains at the highest standard possible. How Do Our Beekeepers Ethically Maintain and Harvest the Mānuka Honey? Beekeeping is all about working in harmony with the bees. There’s a partnership between the keeper and the insects, when both work together the product is of the highest quality. It begins with letting nature run its course. Our beekeepers know that our bees have been producing mānuka honey for thousands of years without their help, so there’s no room for micromanagement or over-controlling the bee’s environment. Sometimes the best way to help bees when they’re overcoming environmental or health challenges, is to leave them alone. Our beekeepers practise a non-invasive approach to maintaining the hives and harvesting the honey. This is done to minimise the stress and disruption to the bees, it’s critical they remain feeling safe so the quality of their product never drops. The queen, for example, is integral to a hive’s survival. When our beekeepers harvest the mānuka, they’re trained to recognise the queen and avoid disrupting her during the honey collection. Also, we avoid any practices that encourage artificial mating within the hives, to ensure the queen does what she does best - populate the colonies. Our hives are designed for the environmental thriving of the bees. We actively avoid overcrowding the hives and we’re also intentional about the size of the hives - for instance the larger they are, the more often the bees can find themselves overworked. Our hives are sized appropriately to protect the work ethic of these productive creatures. We won’t use honey replacements or any harmful chemicals, we’ll also avoid any pesticides that can cause serious harm to bee populations. At the end of the day, our keepers are constantly working to provide a sustainable future for our bees - which means remaining vigilant to their practices and tweaking them whenever necessary. The Benefit of High Standards for Mānuka Honey Beekeeping Because mānuka is such a high quality honey product, the results must be reflected in the work to create it. The ethical practices of our beekeepers leads to a superior form of mānuka honey, free from contaminants and rich in natural nutrients. Bees need the freedom to create mānuka honey in the most natural way possible - the more human interference, the more likely the product will lose its value, either through its taste or overall quality. It’s critical that when our beekeepers are overseeing the honey making process, they understand their role is one of stewardship, not control. Some beekeepers might believe they know best and fall into the trap of over-controlling the mānuka making process. This will likely lead to a form of honey product that barely reflects mānuka’s quality, ingredients and taste. Our beekeepers are different, they understand the delicacy of the work the bees are carrying out - and what a beekeeper’s responsibility actually looks like. We’re transparent with our ethical approach to beekeeping, because it’s important our customers can trust the product they’re purchasing. We live in an age where sustainability and ethical practice actually means something - they can’t be meaningless virtues, they’ve got to be put to work. Fortunately, every team member at Primal by Nature - starting with our beekeepers on the ground - are deeply dedicated to sustainable practice. It’s not just a virtue, it’s a conviction that our entire team holds dear. It ensures the honey production remains as natural as possible, and that the product we produce is the best form of mānuka honey available on the market. Ethical Beekeeping Results in the Best Mānuka Products Available At Primal by Nature, ethical beekeeping is more than a practice, it’s a promise. Our dedication to ethical beekeeping ensures that every jar of mānuka honey is hitting the highest standards, whilst still supporting sustainable and responsible production. Our beekeepers are always concentrated on the well-being of our bees, ensuring their harvesting and maintenance work supports environmental stewardship and the health of our ecosystems. Purchase Primal by Nature's mānuka product and you’re not just buying a world class product, but you’re subscribing to the values of ethical practice and sustainability that we stand by. You’re making a choice that goes beyond honey - it’s supporting the future of the planet and the welfare of its hard working pollinators.
Learn moreWhy Primal Mānuka Honey protects its New Zealand heritage
Mānuka honey is perhaps one of New Zealand’s most profound natural exports. Not only because of the product - which stands apart due to its high MGO ratings - but its deep New Zealand roots that makes it an authentic, native honey. This is why Primal by Nature's mānuka honey is 100% locally owned - it’s collected from a native bush and created within hives that are built and maintained by locals who know the land. It’s a product that’s been discovered, developed and refined by Kiwis, so Primal works hard to preserve mānuka’s New Zealand roots. From production, to certification and packaging, Primal by Nature has gone above and beyond to produce a brand of native honey in the most sustainable and ethical ways possible, because Mānuka’s history reflects the type of natural quality that defines New Zealand. Mānuka Honey’s New Zealand Roots Considered one of New Zealand’s most iconic and beloved natural substances, the “liquid gold” that is mānuka dates back as early as indigenous Maori. The population were known to use the redwoods from the Mānuka bush to create tools - like weapons, spades and bird spears. Meanwhile the plant’s bark would be used as a naturopathic remedy to treat wounds, or prevent gum disease. Then Captain James Cook discovered New Zealand and found that the mānuka leaf could be used as an alternative to tea. He then found another use for the leaf, using it instead as a treatment to reduce the impacts of scurvy - or vitamin C deficiency - amongst the men who sailed with him. Sadly as the decades progressed, mānuka began to loose its value. Beekeepers would lament at how difficult they found it to extract the product from their hives, plus its flavour was considered far too overwhelming to enjoy. In fact, it wasn’t until the 1980’s that a prominent biochemist, Dr Peter Molan took an interest in the mānuka plant and began experimenting on its honey in a controlled lab environment, in turn discovering it had an antibacterial capability. Molan’s research dramatically changed the very reputation of mānuka, transforming it from a product that nobody wanted to a greatly beloved and desired brand of honey that is now shipped around the globe. Native Honey Created By Kiwi Ingenuity As the liquid gold rush for mānuka began to heat up, questions began to arise over where the product had come from in the first place - and why New Zealand seemed (at the time) to be the only country the honey came from. The creation of mānuka honey begins with the dynamic work and labour of our well-loved honeybees, who tirelessly collect nectar from the blossoms of Leptospermum scoparium - more commonly known as the Mānuka Tree. For only a brief six-week period, this tree will bloom and honeybees will rush to collect its goodness from within the petals. These majestic trees, some found in remote regions of New Zealand, are the birthplace of mānuka honey and are native to New Zealand. The bees were, naturally, one step ahead of New Zealand’s citizens. It took the curiosity of a New Zealand beekeeper, Terry Bone, to notice the bee’s strange relationship with the mānuka tree compared to the other plants. He’d noticed that his bees were choosing to gather nectar from the mānuka bush, in turn ignoring other nearby flowers for seemingly no reason. It prompted Bone to explore deeper into the honey that was being produced from his hives, which ultimately led to mānuka honey’s initial development. This was the first major step taken by New Zealand to refine a 100% locally-made resource. The second step, taken by Dr Molan, involved researching the mānuka product extensively within his laboratory at the University of Waikato. His investigation uncovered the remarkable connection between the activity of mānuka honey and the presence of a compound known as methylglyoxal (MGO). While other honey products have been known to carry much smaller degrees of MGO, mānuka honey carried an exponentially higher concentration of the chemical compound. These two revelations came together and resulted in a product that reflected New Zealand’s world-class capabilities for honey development. Mānuka was a local invention using local products, resulting in a show stopping honey that revolutionised the industry. Primal By Nature's 100% Locally-Owned Product Inspired by mānuka honey’s story and heritage, Primal by Nature has a delicate approach towards creating and producing its mānuka honey, being careful not to interrupt a cycle that’s been naturally occurring for thousands of years. After all, the honey is already perfect - we just want to present that perfection in the most authentic way possible. It all begins with the New Zealand landscapes - the flourishing greenery where bees thrive as they produce the sweet mānuka gold. That’s why we’ve set up our hives in the heart of these lush, remote environments where the mānuka bushes have always grown so abundantly. Some of these locations are so remote that beekeepers require helicopters to access the hives, but it’s worth it to preserve the product’s New Zealand roots. This is also a crucial step in the mānuka production process, because it ensures the bees have access to the purest possible nectar. By keeping the hives in such pristine locations, we can guarantee the highest-quality mānuka honey. When the time is right, the beekeepers will carefully begin the harvesting process. To ensure the Kiwi spirit of conservation, there will be particular attention given to make sure the bees aren’t harmed during the process. The honeycombs are removed from the hives and the honey is extracted using specialised methods. Producing UMF-Certified Mānuka Honey With Kiwi Quality Quality control is of the strictest importance to Primal by Nature mānuka products. Once harvested, the honey will undergo a methodical series of testing and certification processes to ensure it meets the standards of a world-class New Zealand product. Because it reflects an iconic New Zealand export, Primal by Nature will go above and beyond to ensure the highest possible standards are met. Each batch is tested for its MGO content, plus other critical markers such as the Unique Mānuka Factor (UMF). The UMF rating will measure the honey’s purity and potency, something that guarantees the product can genuinely be considered high quality. Because we deeply value the traditions and roots of mānuka honey, Primal by Nature's products only ever hit the highest percentile of this rating. Each jar of honey that we sell exceeds the minimum leptosperin and MGO concentrations set by UMF™HA. As a result, consumers can buy from Primal by Nature confidently, knowing that we are only selling 100% genuine New Zealand Mānuka honey. Mānuka Honey’s Story Lives On Through Primal By Nature's Product All of Primal by Nature's mānuka honey products are a proud reflection of their native relationship with New Zealand. From its indigenous roots, to its development and cultivation from Kiwis who recognised its properties, mānuka honey is the result of a nation that prides itself on its natural substances. This is why Primal works hard to preserve the New Zealand roots of Mānuka at all costs. Because it’s unique, it’s a product that wasn’t designed in a lab - but forged in the native forests and landscapes that define Aotearoa. The heritage is too special to leave behind, so Primal by Nature incorporates the native honey into every step of production. When you purchase Primal by Nature's mānuka honey, you’re not just purchasing a high quality honey that contains fantastic natural ingredients. You’re buying a slice of New Zealand, a portion of its story that’s bottled into a beautiful jar and ready to be enjoyed.
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