
Certified for Excellence
The UMF Stamp of approval, indicates the golden standard of grade and quality.

World-Class Recognition
Significant achievement at the prestigious London International Honey Awards

Sustainable
Produced entirely in fully recyclable glass jars - reuse and reclaim.

Authenticity & Purity
Verified by internationally-accredited labs ensuring authenticity and quality.
The Essence of Primal By Nature
With a mission to produce the most authentic, luxurious and high-grade Mānuka honey on the market, the vision for Primal was to deliver a honey experience unlike any other.

Crafted by Nature
Crafted by Nature
Our hives are placed within the remote hilltops and rural valleys of New Zealand, where the Mānuka plants are known to thrive.
Perfected by Science
Perfected by Science
Our independent IANZ-certified laboratories have set rigorous requirements for every batch of Mānuka honey to meet -
Sustainable Packaging
Sustainable Packaging
Our Mānuka honey isn’t simply presented in a plastic jar; it’s enshrined within a vessel of shimmering glass - a testament to the treasure held within.
Ethical beekeeping
Ethical beekeeping
Our beekeepers adopt a non-invasive approach to steward the work of the honey bees - who tirelessly craft a premium form of Mānuka honey during the short window of the flower’s bloom.
Best Selling Mānuka Honey
Type: Manuka Honey
UMF 18+ / MGO 700+ Manuka Honey
Type: Manuka Honey
UMF 13+ / MGO 400+ Manuka Honey
Type: Manuka Honey
UMF 20+ / MGO 850+ Manuka Honey
Type: Manuka Honey
UMF 15+ / MGO 550+ Manuka Honey
Type: Manuka Honey
2 x 400g UMF™ 10+ Manuka Honey Bundle - Save 29%
Type: Manuka Honey
3 x 250g UMF™ 15+ Manuka Honey Bundle - Save 24%
Type: Manuka Honey
3 x 250g UMF™ 10+ Manuka Honey Bundle - Save 29%

Genuine Manuka Honey MGO TESTED & UMF™ CERTIFIED
The Unique Manuka Factor (UMF™) mark signifies genuine; quality Manuka honey made only in New Zealand. The UMF™ rating is directly linked to the amount of MGO (methylglyoxal) present.
MGO is the unique natural ingredient responsible for Manuka honey’s antibacterial properties.
The Primal Pledge
Primal by Nature represents a Manuka honey brand like no other - a naturally-sourced jar of liquid gold at your door. Primal by Nature is a pledge to deliver nothing but nature’s finest Manuka honey in reusable, recyclable and re-purposeful packaging. Nothing added and nothing removed - a raw, unpasteurised, pure, authentic honey.