The Essence of Primal by Nature
It begins with the Leptospermum scoparium - the famous Mānuka tree. Native to New Zealand, this tree is found spread across habitats within the country’s north and south islands, undeterred by occasionally challenging climates.
It begins with the Leptospermum scoparium - the famous Mānuka tree. Native to New Zealand, this tree is found spread across habitats within the country’s north and south islands, undeterred by occasionally challenging climates.
The Mānuka tree holds sacred history with the indigenous Māori, who used the tree’s flowers, branches and bark to fashion tools, build houses and craft medicine. When early European settlers arrived in the 1800s, they introduced the honey bee to New Zealand’s unique botanical flora.
It wasn’t long before the bees discovered the flowers of the Mānuka tree - taking its pollen, they crafted monofloral Mānuka honey with rich purity. Scientists discovered the unique compositions of this liquid gold and soon, the demand for Mānuka honey exploded across the globe.
It was at this time that Primal by Nature arrived on the scene.
With a mission to produce the most authentic, luxurious and high-grade Mānuka honey on the market, the vision for Primal was to deliver a honey experience unlike any other. Crafting such a product requires acknowledging Mānuka’s roots, which is why our harvesting methods are grounded in the native fauna’s legacy.
Crafted by Nature, Perfected By Science
There’s no room for micromanagement or over-controlling the bee’s environment.
Our hives are placed within the remote hilltops and rural valleys of New Zealand, where the Mānuka plants are known to thrive. Accessing each site, sometimes by helicopter, our beekeepers adopt a non-invasive approach to steward the work of the honey bees - who tirelessly craft a premium form of Mānuka honey during the short window of the flower’s bloom.
Then entering the picture: Primal by Nature’s state-of-the-art laboratories.
Within these hallowed halls, our world-class honey embarks on a transformative journey as it’s meticulously nurtured and analyzed by a team of passionate experts.
Our independent IANZ-certified laboratories have set rigorous requirements for every batch of Mānuka honey to meet - each jar of monofloral product is tested to measure its authenticity, shelf-life and freshness. Test results are validated against both our brand’s and the customers’ specifications, to ensure the honey complies with the relevant market.
The outcome? A masterpiece in Mānuka honey.
Sustainable Packaging
Our Mānuka honey isn’t simply presented in a plastic jar; it’s enshrined within a vessel of shimmering glass - a testament to the treasure held within.
There’s an undeniable allure to this glass, a whisper of elegance that elevates the ordinary to the extraordinary. The cool, smooth feel in your hand evokes a sense of luxury - a tactile experience that speaks of quality and refinement. These are the principles that Primal by Nature is built upon.
More than just a container, the glass jar is a symbol of Primal’s commitment to both world-class honey and the sustainability of our planet. Glass is the perfect material for this day and age due to storage, transportation, and display. Using uncoated label materials, we have maximised the recycling and second-use options available while preserving the delicate flavour of premium Manuka honey.
A reusable, recyclable and endlessly repurposeable vessel, our glass jars echo the enduring legacy of nature itself.
Authenticity & Purity
Imagine the taste of New Zealand’s untamed heart - Primal by Nature delivers precisely that: Mānuka honey in its purest, most authentic and glorious form.
This isn’t just honey; it’s a rare and precious nectar that’s gathered from the remote and pristine landscapes where the Mānuka tree thrives. Nothing added, nothing taken away - just raw, unpasteurised honey of the highest standard.
To safeguard this precious gift, every jar of Primal’s Mānuka honey is packed at a single source. In a market saturated with imitations, Primal by Nature also distinguishes itself through an unwavering commitment to quality, adhering to the gold standard of Manuka honey certification: the Unique Manuka Factor (UMF™).
This rigorous measure guarantees not only the honey's provenance and authenticity, but also its exceptional purity, offering a truly luxurious and unparalleled sensory experience. With Primal by Nature, you're not just tasting honey; you're experiencing the pure and untamed essence of New Zealand.
Certified for Excellence
Primal by Nature’s dedication to excellence runs as deep as the forests from which our honey is sourced - all of our Mānuka honey is independently tested and certified.
Primal by Nature passes all legal requirements of the Mānuka Honey Science definition, set by the Ministry of Primary Industries (MPI). For monofloral Mānuka honey to be certified, it must meet five specific attributes. If the sample fails to meet all five, the honey will be deemed as multifloral.
But Primal by Nature’s products are completely, 100% monofloral - which is why our honey passes all legal requirements. (#MAL01/01)
Our prestigious brand is also proud to be a Risk Management Programme (RMP), certified with MPI and, as such, is recognised as a food production facility by the New Zealand Government. We’re also one of just a few Mānuka honey producers to be SQF certified - an internationally recognised benchmark food quality standard and prerequisite requirement to supply most global food retailers.
UMF
The UMF™ rating system independently certifies natural components found in Mānuka honey to assure potency, purity, authenticity, & freshness.
For more information about their rating system, visit
Fern Mark / NZ Made
To be licenced to use the FernMark on a product, a business must first demonstrate that they reflect the essence of New Zealand.
Brands must meet the FernMark eligibility criteria, which includes substantial New Zealand ownership, governance and being of good character.
Glyphosate - Residue Free
The Detox project certification ensures our products must have no glyphosate residues down to government-recognized limits of detection (LODs), usually 0.0 ppm, and lower levels than default government Maximum Residue Limits (MRLs) in the European Union and Japan.
Secure Exports Scheme
The Secure Exports Scheme (SES), New Zealand’s Authorised Economic Operator programme, that meets the global supply chain security standards set by the World Customs Organization.
As a member we can minimise Customs delays and get priority in recovering from disruptions.
World-Class Recognition & Awards
In a triumphant celebration of nature’s liquid masterpiece, Primal by Nature secured a trio of prestigious awards at the London Honey Awards.
Like a beacon of excellence, our pure and 100% authentic Mānuka Honey shone brightly - capturing a GOLD award for its exceptional quality in the UMF 15+ category. This was a testament to its exquisite taste and properties.
Beyond the golden nectar itself, Primal by Nature’s total commitment to artistry was also recognised, with SILVER awards bestowed for both Total Image and Label design - a celebration of the elegant presentation of this precious resource.
These awards not only validate Primal by Nature’s dedication to delivering the finest, sustainably-sourced Mānuka honey on the market, but also highlights a single truth: true luxury lies in the delicate blend of exceptional product and equally captivating presentation.
From the remote, primal landscapes of New Zealand to your doorstep in recyclable glass, Primal by Nature delivers a burst of nature - an award-winning experience that elevates Mānuka Honey to an art form.
Our best sellers
Type: Manuka Honey
UMF 18+ / MGO 700+ Manuka Honey
Type: Manuka Honey
UMF 13+ / MGO 400+ Manuka Honey
Type: Manuka Honey
UMF 20+ / MGO 850+ Manuka Honey
Type: Manuka Honey
UMF 15+ / MGO 550+ Manuka Honey
Type: Manuka Honey
UMF 22+ / MGO 970+ Manuka Honey
Type: Manuka Honey