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Mānuka Honey: The Premium Product Your Business Needs

Mānuka Honey: The Premium Product Your Business Needs

In a world where consumers are increasingly seeking products that are not only high-quality, but also tell a story of authenticity and purity, New Zealand Mānuka honey stands out as a true golden treasure. 

Sourced from the nation’s remote, pristine landscapes, this unique honey is more than just a sweetener; it's a premium product with a legacy rooted in nature and perfected by science. For businesses aiming to elevate their offerings and capture a discerning market, understanding the benefits of stocking Mānuka honey is an important step.

Join us as we explore the benefits of this sought-after product and why Primal by Nature’s range is the perfect addition your product portfolio.

 

Unparalleled Authenticity and Purity

What makes Mānuka honey such a premium product is its unparalleled authenticity and purity. The product is a rare and precious nectar, gathered from remote landscapes with nothing added and nothing taken away. 

To protect the product, every jar at Primal by Nature is packed at a single source and includes over eleven anti-counterfeit security measures to ensure its integrity.

A key differentiator for genuine Mānuka honey is its certification. Primal by Nature, for example, adheres to the gold standard: the Unique Mānuka Factor (UMF) certification. This rigorous measure guarantees the honey's authenticity and exceptional purity, offering a truly luxurious and unparalleled eating experience. 

The UMF rating system is a comprehensive assessment that independently verifies the unique components of New Zealand Mānuka honey, assuring customers of its potency and freshness. This level of transparency and validation is crucial for businesses looking to offer a trustworthy, premium product to their customers.


The Business Advantage of Mānuka Honey

For retailers and business owners alike, stocking premium Mānuka honey is more than just adding a product to your shelves; it's about elevating your brand and offering a truly sought-after item. 

Mānuka honey’s reputation as a high-quality, authentic superfood draws a discerning customer base that values health, wellness, and natural products. By offering a certified and transparent brand like Primal by Nature, you build trust and authority with your customers. The exquisite packaging and award-winning quality also make it an ideal gift or luxury item, increasing its appeal and value.

So, why sell Mānuka honey? 

The answer lies in its unique market position and the distinct advantages it brings to your business. This is not just a passing trend; Mānuka honey is a sought-after natural product that aligns with modern consumer values. 

For businesses interested in selling Mānuka honey in retail, it’s a strategically smart choice. You can effectively answer the question of “how to source premium honey” by partnering with a brand like Primal by Nature, which offers unparalleled transparency and quality from hive to jar. 

By providing truly high-end health products, you’ll attract a new demographic of buyers that aren’t looking for the lowest price. They’re educated about wellness trends, are willing to invest in products that support their health and value authenticity from the brands they buy from. 

You’ll also meet a growing demand for products that offer both quality and a strong narrative. Buyers are becoming more proactive about their health and are looking for products with tangible benefits. Mānuka honey fits perfectly into this market, making it a wise and profitable addition to a product lineup.

This investment in a premium product will foster a loyal customer relationship that’s built on trust, quality and a shared appreciation for natural excellence.


Sustainability and Presentation

For a premium product, presentation is as important as the contents. Primal by Nature's commitment to sustainability and elegance is embodied in its packaging. 

The honey is delivered in shimmering glass, not plastic, which elevates the product and serves as a symbol of the brand's commitment to both world-class honey and sustainability. Glass is a perfect material for its storage, transportation, and display benefits. 

The jars are reusable, recyclable and repurposable, echoing the enduring legacy of nature itself. The use of uncoated label materials also maximises recycling options, while protecting the honey's delicate flavour.


Award-Winning Excellence

The dedication to quality and presentation has not gone unnoticed. In a triumphant celebration of its masterpiece, Primal by Nature secured prestigious awards at the 2025 London Honey Awards.

The brand’s authentic Mānuka honey captured a Platinum award for its exceptional quality in the UMF 15+ category, a testament to its phenomenal taste and properties. Additionally, Primal by Nature was also recognised with a Gold award for its 25+ product.

These awards not only verify the brand's dedication to delivering the finest Mānuka honey, but also highlight a crucial truth: true luxury is a delicate blend of exceptional product and equally captivating presentation.


A Versatile Product for Health and Wellness

Mānuka honey's versatility makes it an ideal product for various applications, from everyday use to immune support. Different UMF grades offer different benefits, allowing businesses to cater to a wide range of customer needs. 

For daily wellness, UMF 5+ and 10+ are perfect for use as a natural sweetener or in meals. The UMF 15+ grade offers a balance of potency and price, with studies suggesting it can support the immune system and aid in healing minor wounds. 

For those seeking therapeutic benefits, UMF 20+ and 25+ are considered premium products to help combat a cold or soothe a sore throat. The highest grades, like UMF 32+, are positioned as symbols of luxury and exclusivity, appealing to premium customers who demand the very best.


The Primal by Nature Difference

By stocking a product like Primal by Nature's Mānuka honey, your business won’t just be about selling honey; it will be offering a piece of New Zealand's untamed essence. The brand's commitment to authenticity, purity, and sustainability, combined with its award-winning quality, makes it a product that resonates with a premium audience. 

From the remote landscapes where it's sourced to the final product, every step is a testament to quality and care. In a market saturated with imitations, aligning with a brand that adheres to the highest standards ensures that your business stands out. 

Provide your customers with a taste of this golden treasure, and they will experience the pure, untamed essence of New Zealand. Get in touch with our team today to discuss how we’ll be able to supply you with world-class, award-winning Mānuka honey. 

 

Tags: Authentic genuine manuka honey Glass Jar Manuka manuka honey Monofloral natural products New Zealand New Zealand manuka honey Origins Pure manuka honey Recyclable Sustainability
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The Case For Stocking Premium Mānuka Honey

The Case For Stocking Premium Mānuka Honey

The world of retail delivers shelves crammed with health foods and wellness products, leading to the challenge of finding an item that truly stands out.  Business owners are constantly searching for that one product that not only provides a point of difference, but also elevates their brand’s reputation. While other health foods might come and go, there is one premium product that stands apart.  Premium Mānuka honey, particularly from a brand like Primal by Nature, is a different story to the rest. It’s more than just a sweetener, it’s a strategic business decision to stock a product that positions your store as a cultivator of quality and authenticity.  So, why would you choose to stock Primal by Nature Mānuka honey, instead of other health or food products? The answer lies in its unique composition, unwavering commitment to quality and proven market value. Primal by Nature is the perfect retail Mānuka honey brand to partner with.  A Proven Product, Rich In Purity Unlike many health products that rely on marketing hype, Mānuka honey has a scientifically verified story.  It begins with the unique Leptospermum scoparium - the Mānuka tree, native to New Zealand. The honey produced from its nectar is monofloral, meaning it’s crafted by bees that have exclusively collected pollen from the Mānuka flower. This sets it apart from generic honey or other health foods that may lack a single, verifiable source.  Primal by Nature’s Mānuka honey is raw and unpasteurised, with nothing added or taken away. Our commitment to purity is a major selling point for health-conscious consumers, the brand goes to great lengths to ensure authenticity throughout every step.  Our product’s excellence runs as deep as the forests from which our honey is sourced - all of our Mānuka honey is independently tested and verified. Primal by Nature passes all legal requirements of the Mānuka Honey Science definition, set by the Government’s Ministry of Primary Industries (MPI).   The product is packaged at a single source, then fortified with over eleven separate anti-counterfeit security measures. This is a level of integrity that other products can’t easily replicate, making premium Mānuka honey a truly standalone product on the market.  The Power of Certifications Customers today are savvier than ever before; they want proof of quality. Many products struggle to clearly articulate where their certification comes from - this is where Mānuka honey, particularly the premium products from Primal by Nature, truly shine.  The brand is distinguished by its adherence to the gold standard of Mānuka honey certification: the Unique Mānuka Factor (UMF). The UMF rating system independently certifies natural components found in Mānuka honey to assure potency, purity, authenticity and freshness.  This is a more comprehensive assessment than simply looking at MGO levels alone, as UMF also verifies the presence of Leptosperin, Dihydroxyacetone (DHA), and Hydroxymethylfurfural (HMF). The UMF trademark, boasted on every Primal by Nature product, reassures consumers globally of the strength and purity of each jar they purchase.  This is the key reason to stock premium Mānuka honey over other health & wellness products that trend for limited periods of time.  In addition to UMF, Primal by Nature is also Glyphosate-Residue Free, a certification that ensures the product has no glyphosate residue - which is down to government-recognised limits. This provides an added layer of trust for customers concerned about safety and purity. To stock Mānuka honey that stands out, certifications are a must.  Our brand’s commitment to excellence also extends to our product presentation. Primal by Nature honey is enshrined within a vessel of shimmering glass - a testament to the treasure held within. This isn’t just a container; it’s a symbol of the brand’s dedication to both world-class honey and sustainability.  The elegant glass jar and uncoated label materials maximise recycling and second-use options, echoing the enduring legacy of nature itself. This premium look and feel elevates the product from a simple food option to a luxury good, a key distinction for any retailer looking to elevate their inventory.  This is how you differentiate your business with a retail Mānuka honey brand.  A Partner You Can Trust For retail businesses, offering a consistent and high-quality product is crucial for building customer loyalty and a strong brand reputation. When a customer buyers a product they love, they expect the same experience every time. If the quality, taste or presentation varies, the business reputation suffers. Primal by Nature’s commitment to consistent excellence is demonstrated through multiple certifications and rigorous testing. Every batch of our monofloral Mānuka honey has been tested in independent, IANZ-certified labs to ensure its authenticity, shelf-life and freshness.  This level of quality control ensures the product you stock is consistently of the highest standard.  Choosing a partner that can consistently meet demand is also vital for avoiding costly delays and disruptions. Primal by Nature is a member of the Secure Exports Scheme (SES), New Zealand’s authorised economic operator programme which is recognised internationally.  This membership minimises customs delays and ensures priority in recovering from disruptions that are outside of your control, giving you a smooth and steady supply chain. It provides a solid foundation for your business to grow without the worry of supply shortages.  Furthermore, Primal by Nature is a certified Risk Management Programme (RMP) with the Ministry of Primary Industries. This certification, along with being one of the few Mānuka honey producers to be SQF certified, confirms that the brand adheres to a rigorous framework for food safety and quality - which is a prerequisite for supplying most global food retailers.  Partnering with Primal by Nature also provides an award-winning advantage over competitors. Primal was awarded both Gold and Platinum for their products at the 2025 London International Honey Awards, validating our commitment to quality - but also lending instant credibility to your business.  Stocking these products signals to your customers that you’re a discerning retailer who stocks a globally-recognised, award-winning premium Mānuka honey. This shared reputation enhances your own brand’s credibility and builds customer trust.  Mānuka Honey - The Only Choice For Your Buyers In a market saturated with countless food and wellness products, Primal by Nature Mānuka honey offers a clear and compelling competitive advantage.  It’s a product with a unique origin story, backed by robust scientific certifications and presented in elegant, sustainable packaging. By choosing to stock Mānuka honey from Primal by Nature, you’re aligning your business with a brand that represents authenticity, quality and a commitment to excellence.  You’re giving your customers a product that is not just a food item, but a rare and precious nectar, and award-winning experience that elevates Mānuka honey to an art form. The best choice for your business is to stock premium Mānuka honey.   

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A Connoisseur's Guide to Mānuka Honey

A Connoisseur's Guide to Mānuka Honey

In a world that’s increasingly driven by a desire for products that transcend the ordinary, true luxury can be found in the purity, rarity and sophistication of New Zealand Mānuka Honey.  As a natural product that acts not only as a sweetener, but a liquid gold that’s revered by health and wellness enthusiasts across the world. While its popularity has soared in recent decades, the journey to truly appreciating this gift of nature goes beyond the surface-level appeal of it being a honey product native to New Zealand.  Rather, premium Mānuka honey that’s produced by Primal by Nature is more than a pantry staple; it’s an experience, a wellness investment and a testament to the unparalleled beauty of New Zealand’s natural landscape.  In this article, we’ll break down the components of Mānuka honey that make it such an appealing product to markets around the world. We will uncover its unique composition, the reasons behind its esteemed status and the art of incorporating this precious, 100% authentic New Zealand honey into a life well-lived.  The Allure of Authenticity To truly appreciate luxury Mānuka honey products, one must first understand its origins and the unique factors that set it apart from conventional versions of honey.  Native to the pristine and remote landscapes of New Zealand, Mānuka honey is produced by bees that forage exclusively on the nectar of the Mānuka tree. This tree, with its hardy resilience and delicate white blossoms, thrive in conditions that are typically hard for man to reach - far from pollution and agricultural contaminants. This geographical exclusivity is the first pillar of its luxury status - a product born from a specific, limited environment that the Primal by Nature beekeepers can only reach through unconventional means, such as by helicopter.  Beyond its pristine provenance, the true splendour of premium Mānuka honey lies in its remarkable biochemical profile. While all honey possesses some antimicrobial properties, thanks to hydrogen peroxide, New Zealand Mānuka honey contains an additional, stable compound known as Methylglyoxal (MGO).  This compound is not found in significant amounts in other honeys, and is directly responsible for Mānuka’s versatility. The higher the MGO concentration, the more impact the honey’s unique properties have on the individual who consumes it.  Scientific studies have since revealed a suggested link between Mānuka honey and the antibacterial and anti-inflammatory properties of MGO, making it a sought-after aid for wellness support.  These studies include the work of Molan (2009) - demonstrating its potential for both health and skincare applications. Meanwhile, Atrott and Henle (2009) found a direct correlation between MGO content and antibacterial effectiveness, reinforcing the value of high-grade Mānuka honey for therapeutic applications. The UMF, or Unique Mānuka Factor grading system further elevates the prestige of Mānuka honey. Developed by the UMF Honey Association in New Zealand, this system is a rigorous certification that verifies the authenticity, origin and potency of New Zealand Mānuka honey.  A UMF rating assures consumers of the presence of not only MGO, but also Leptosperin - a unique marker of the floral source, as well as DHA - which converts to MGO over time.  For the connoisseur, the UMF trademark is akin to a vintage win’s appellation, or a diamond’s GIA certification. It’s a guarantee of the uncompromised quality of the product, which acts as an assurance you’re investing in a product of genuine luxury and efficacy.  Primal by Nature is proud to bear the UMF mark on every product, underscoring our commitment to delivering only the finest, 100% authentic New Zealand Mānuka honey to your table; beautifully presenting Mānuka honey in a glass jar.  The Remarkable Contents of Mānuka Honey By delving deeper into the chemical symphony at work within premium Mānuka honey, we discover why it commands such respect as a product. While MGO is indeed the star, it operates within a complex matrix of beneficial compounds that contribute to its holistic effects and luxurious profile.  Methylgloxal (MGO) - As mentioned, MGO is the primary and active compound responsible for Mānuka honey’s unique antibacterial and antimicrobial properties. Its concentration directly correlates with the honey’s UMF and MGO ratings - the higher the MGO, the more impactful the honey, making it more desirable for targeted wellness applications.  Leptosperin - This naturally occurring chemical compound is found exclusively in the nectar of the Mānuka flower. Its presence is a key indicator of 100% authentic New Zealand honey and is one of the crucial components measured in the UMF grading system. It acts as a fingerprint, confirming the honey’s botanical origin and ensuring that you’re purchasing the genuine article. Dihydroxyacetone (DHA) - This compound is found in the nectar of the Mānuka flower, and slowly converts into MGO during the honey’s maturation process. This conversion will contribute to the honey’s increasing potency over time, within its natural shelf life.  Flavonoids and Phenolic Acids - Like many plant-derived foods, premium Mānuka honey is rich in various flavonoids and phenolic acids. These powerful antioxidants play a crucial role in combating oxidative stress within the body, contributing to overall wellbeing and cellular health. For the health conscious connoisseur, the synergistic benefits of these compounds, alongside MGO, make luxury Mānuka honey a holistic superfood. Vitamins and Minerals - While present in smaller quantities, Mānuka honey does also contain a spectrum of essential vitamins, such as vitamin B, and minerals - including calcium, potassium, magnesium and zinc. These micronutrients contribute to the honey’s overall nutritional value.  Prebiotics - New Zealand Mānuka honey contains oligosaccharides, which act as a prebiotic. These compounds will help to nourish beneficial gut bacteria, contributing to a healthy and well-functioning body. A balanced gut is increasingly recognised as fundamental to overall health, and Mānuka honey’s contribution to this vital system adds another layer to its comprehensive benefits.  The synergy of these components creates a product far more complex than your everyday honey products, they elevate a native New Zealand product to an esteemed position, making it truly unique and luxurious in both form and function.  The Art of Application For the true connoisseur, owning a jar of Primal by Nature luxury Mānuka honey is just the beginning. The real pleasure lies in understanding how to best unlock its potential, whether for wellness, culinary delight or enhancing everyday self-care.      UMF 10+ to 15+: Your Everyday Wellness & Skincare Companion These mid-grade UMF products, including the UMF 10+ and UMF 15+ offer great versatility, making them ideal for enhancing your daily well-being and skincare routine. If you're seeking an accessible Mānuka Honey grade to support your immune system and address minor topical needs, 10+ and 15+ options are an excellent fit. Studies suggest that these grades offer robust support for your immune system, making them a wise daily addition. They're also wonderfully effective for minor skin concerns like cuts and scrapes when applied directly, leveraging the honey's natural soothing properties.  The bioactive compounds in these grades make them a cherished ingredient in premium skincare formulations, helping to nourish and protect your skin. Think of these grades as your versatile golden treasure for: Elevating your morning ritual: Stir a spoonful into your tea, yogurt, or smoothie for a delicious health boost. Soothe and protect: A natural go-to for soothing a ticklish throat or comforting minor skin irritations. Natural radiance: Incorporate into DIY face masks or use as a luxurious spot treatment for skin clarity and hydration. Gourmet kitchen adventures: A sophisticated sweetener for dressings, glazes, or simply drizzled over fresh fruit. UMF 20+ to 25+: High-Grade Health & Specialised Care For those moments that require a more impactful touch, the UMF 20+ and UMF 25+ grades deliver heightened wellness impact. These are specifically sought after for their concentrated bioactive compounds, offering a more intensive level of support. If you're looking for a Mānuka Honey product that brings more significant impact for health support – perhaps to combat a persistent cold or soothe a very sore throat – you'll find the UMF 20+ and 25+ grades to be particularly effective.  Research consistently shows a direct link between higher MGO content and enhanced beneficial activity, reinforcing the value of these high-grade honeys for targeted wellness. They're excellent for intense immune support and can be a potent addition to your specialized skincare regimen. These grades are perfectly suited for: Intensive immune support: When you need an extra layer of defense, especially during seasonal challenges. Soothing relief: Providing a powerful calming effect for persistent sore throats and coughs. Advanced skincare: Ideal for targeted solutions, like intensive repair creams or serums for specific skin concerns. Thoughtful gifting: A truly impressive and beneficial gift for a loved one who appreciates premium wellness. UMF 31+ & Beyond: The Pinnacle of Purity & Luxury When exclusivity and unmatched purity are your priorities, the ultra-premium, luxury UMF 31+ grades represent the pinnacle of Mānuka honey's capabilities.  These are more than just honey; they are a symbol of luxury and rarity, crafted to captivate those who demand the very best. These ultra-rare grades are the most powerful on offer, available only in small, exclusive batches. They are truly for the connoisseur who understands the value of unparalleled quality and exceptional efficacy.  Brands like our Puriti Mānuka UMF™ 31+ and Primal By Nature Mānuka Honey UMF™ 32+ exemplify this supreme level of luxury.   Mānuka Honey: A Sophisticated Product of Nature As we've explored, the golden treasure of luxury Mānuka Honey isn't just any honey; it's a symphony of unique compounds like MGO, Leptosperin, and DHA, meticulously nurtured by nature and upheld by rigorous UMF standards.  Every Mānuka Honey in a glass jar embodies 100% authentic New Zealand honey, a testament to its unparalleled quality and the dedicated craftsmanship behind it. Whether you’re looking for the everyday wellness of UMF 10+, the targeted support of UMF 20+ or the pinnacle of luxury with UMF 31+, you're investing in a premium product that enriches your life, from boosting your well-being to elevating your culinary and skincare rituals.  Choose your grade and truly experience the golden standard.  

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Primal by Nature Recognised With Gold & Platinum Awards

Primal by Nature Recognised With Gold & Platinum Awards

Primal by Nature is delighted to announce another significant achievement at the prestigious London International Honey Awards; our brand has received a gold award for our UMF 25+ Mānuka honey and a coveted platinum award for our UMF 15+ product.  This is the second year running that these products have been recognised for their quality. Judges gave both our 15+ and 25+ honey products the same awards in 2024, and awarded our 15+ honey a Gold award in 2022.  This latest result is a celebration of our commitment to providing a Mānuka honey product that we consider to be the pinnacle of luxury. It’s again cemented our reputation for crafting a truly remarkable product, designed to offer our customers an award-winning Mānuka honey experience.  The London Honey Awards: A Benchmark of Excellence The London International Honey Awards exist to acknowledge quality in the world of honey, aiming to champion high-calibre honey products around the globe.  Utilising a rigorous “blind” tasting method, each honey product is evaluated purely on their intrinsic qualities by a panel of expert judges. Each sample is meticulously assessed for appearance, odour, texture, flavour and mouthfeel, ensuring that only the finest honey is bestowed an award.  This impartial and thorough process makes the award process highly reliable, ensuring the awarded product is considered to be truly superior. This gives customers an assurance of excellence, and also enhances a brand’s standing in both domestic and export markets.  For Primal by Nature, these awards are more than accolades - they validate our honey as some of the best in the world.  How Primal by Nature Achieved Award-Winning Excellence Our success was not by chance. It isn’t by coincidence that our New Zealand Mānuka honey products, particularly our UMF 15+ product, win time and again with the judging panels.  The award-winning identity of the Primal by Nature brand is the result of a deeply-rooted philosophy that honours nature, works with cutting-edge science and is built upon an unyielding pursuit of luxury. Primal by Nature was created with a singular mission: to deliver the most authentic, luxurious and high-grade Mānuka honey available on the market.  Our harvesting methods are deeply respectful of the Mānuka tree and the bees that collect its nectar, ensuring an approach that works as one with nature. We believe in minimal interference with the bees’ natural environment, placing our hives strategically in the remote hilltops and secluded valleys of New Zealand, where the Mānuka plant flourishes.  Our dedicated beekeepers often access these remote sites by helicopter, adopting a non-invasive approach to steward the tireless work of the honey bees that craft this premium Mānuka honey during the flower’s short season of bloom.  The journey continues within Primal by Nature’s state-of-the-art laboratories. Here, our world-class honey is put through the paces - our independent IANZ-certified labs adhere to strict requirements to ensure that every batch of monofloral Mānuka honey is thoroughly tested for authenticity, shelf-life and freshness.  Each jar is validated against both our stringent brand specifications and customer expectations, guaranteeing compliance with relevant market standards. Once this is complete, the products are packaged in shimmering glass; a conscious choice that’s rooted in our commitment to luxury. These jars underscore our dedication to sustainability.  Experience by Primal by Nature Difference Primal by Nature proudly bears the UMF certification, a globally recognised symbol of genuine, high-grade Mānuka honey that’s sourced exclusively from the pristine landscapes of New Zealand.  This is a final guarantee of the award-winning quality you’ll experience when you purchase a jar of our New Zealand Mānuka honey. Now is your chance to taste it for yourself - our 15+ and 25+ products are both available on our online store.  While our 15+ and 25+ products have both claimed accolades in their own right, our other products are crafted with the same meticulous care and attention to detail. If you’re seeking a Mānuka honey product that delivers a luxury experience, Primal by Nature is your solution for premium, UMF-certified and beautifully-made Mānuka honey that stands apart from the rest.  Browse our products here.   

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